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Writing for X is a craft with its own rules: a hook that stands alone, one claim per tweet, a close a reader can use. These guides cover hooks, threads, X Articles and the posts a founder writes most, such as feature updates and changelog threads. The answers settle the small questions, from character limits to editing a thread.
AI agents and MCP Writing posts and threads Scheduling and queueing Video and photos Growing as a founder Reach and analytics X features and settings Premium, costs and limits 11 pages
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Guides (8 ) How to live tweet an event How to live tweet an event as a founder: a launch livestream, a shipping session, or a conference. Prepare, post what is true in the moment, then recap. How to post a Substack on Twitter How to post a Substack issue on Twitter without pasting only the link. Write a native point, share the URL carefully, and see how this differs from a blog. How to turn a blog post into an X thread Turn a blog post into an X thread by pulling the spine, not pasting paragraphs. One claim per tweet, a standalone hook, and a link only if it belongs. How to turn a changelog into an X thread A changelog is already what you shipped. Shape it into a hook, one change per tweet, and a close. Draft it with your agent, and approve it before it posts. How to write a feature update tweet A feature update tweet is one change, written for people who already use the product. Not a launch, and not a full changelog thread. Lead with what works now. How to write an X Article Write an X Article when the work wants a title and a reading view, not a tweet chain. Who can publish, how the composer works, and what the compare page owns. How to write hooks for X posts The hook is the first line that still works if nobody reads the rest. Write one for an X post without replacing hook-lab or promising that it will travel. Should you quote tweet or reply on X? Reply when you join their conversation. Quote when your take has to live on your profile. Neither format is a way to grow faster. The reply guide owns craft. Other topics AI agents and MCP Scheduling and queueing Video and photos Growing as a founder Reach and analytics X features and settings Premium, costs and limits